available for work

Margarida Alves

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I help teams shape thoughtful, inclusive digital experiences that solve real-world problems.

+17

Years of expertise
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Design Systems

Led design systems at Improbable Defence and John Lewis, enabling scalable, consistent, cross-team design for mission-critical tools.
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Research Ops

Built and scaled research operations from the ground up, including moderated testing frameworks and a centralised repository that empowered continuous discovery and evidence-based design decisions.

Design Strategy

Led research-driven design at Heat Geek, aligning product and service to boost satisfaction, efficiency, and scale — supporting growth from pre-seed to Series A and £9M annualised revenue.

Accessibility

Founded and led the Accessibility Work Group at John Lewis, developing design standards, tooling, and a successful business case that established a dedicated accessibility team with a PO, roadmap, and KPIs.
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+1,000 decarbonised homes

Led the design of an integrated ecosystem that streamlined workflows for installers, homeowners, and internal teams.
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Boy scrolling on his phone sitting on a sofa

Screenshot of FTSE 100 LSE page on mobile

Screenshot of Margarida walking through a user journey on the wall for Heat Geek.

Screenshot of John Lewis mobile product page for sofas.

Screenshot of filters for the John Lewis sofas product page filters.

Heat Geek

Creating a fully integrated digital ecosystem that connects expert installers with homeowners, making heat pump installations effortless and efficient

Improbable

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Designing a synthetic environments where data, models and simulations converge to augment reality and support decision making processes

John Lewis

John Lewis upholstery pages screenshot.

Transforming John Lewis & Partners online upholstery experience, making it easier to find the perfect sofa

Radical Company - LSE

Screenshot of London Stock Exchange website

Revamping LSE's digital presence to enhance user experience, interface design and SEO

Bits & Bobs

Screenshot of kitchen products page and chat widget at John Lewis website.

Some other projects I'm proud of

I see design as a responsibility:

a way to challenge things, reduce complexity,

and create more equitable futures.
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My work sits at the intersection of user needs,

ethical impact, and long-term value

—because design should be as thoughtful

as it is functional.

Let’s build something great together!

I’m interested in projects that put people first and solve real-world problems. If that sounds like you—get in touch.